Financial Information Technologies, LLC (Fintech), the leading provider of business solutions for the beverage alcohol industry, today announced the acquisition of Ground Signal, a leading provider of on-premise market intelligence and analytics.
The acquisition represents a significant step in Fintech’s strategy to build the beverage alcohol industry’s most comprehensive technology, data, payments, and insights platform. Together, the companies will provide suppliers, distributors, and retailers with greater visibility into consumer behavior, market trends, product performance, and growth opportunities across the three-tier system.
Ground Signal has built a unique market intelligence platform powered by proprietary consumer, menu, sales, and location datasets developed over more than a decade. Its technology helps beverage alcohol companies understand where consumers are spending their time, how their brands are performing on menu by market and channel, what products are gaining momentum, and how shifting consumer and market dynamics create opportunities for growth. Ground Signal works with many of the beverage alcohol industry’s leading suppliers and distributors.
By combining Ground Signal’s capabilities with Fintech’s transaction and product data insights across its extensive network of suppliers, distributors, and retailers, the company plans to deliver a new generation of analytics and decision-support solutions designed specifically for the beverage alcohol industry.
“Fintech has spent more than 35 years connecting the beverage alcohol industry through technology and trusted business solutions,” said Tad Phelps, Chief Executive Officer of Fintech. “Ground Signal accelerates our ability to deliver something our customers increasingly need: actionable intelligence. Combining Fintech’s scale and industry reach with Ground Signal’s unique market visibility creates a powerful foundation for the future. Together, we can help suppliers, distributors, and retailers better understand market trends and make more informed business decisions.”
The acquisition also strengthens Fintech’s long-term artificial intelligence strategy. As the industry continues to generate increasing volumes of data, the greatest opportunity lies in transforming information into insights that improve commercial performance, identify emerging trends, and help customers act faster and more effectively. Ground Signal’s combination of proprietary data assets and industry-specific AI models will play an important role in helping Fintech deliver on that vision.
“Ground Signal was built on the belief that the best decisions come from connecting data that traditionally exists in silos,” said Melki Ko, Founder of Ground Signal. “Joining Fintech dramatically expands what is possible. Together, we can connect insights across suppliers, distributors, and retailers in ways that help the industry better understand consumers, anticipate market shifts, and uncover new growth opportunities. We’re excited to help build the next generation of data products for the beverage alcohol market.”
The combination creates a powerful opportunity to leverage data across all three tiers of the industry. Fintech’s position at the center of the beverage alcohol ecosystem, combined with Ground Signal’s market insight capabilities, will accelerate the development of new products and services that help customers improve execution, strengthen planning, and make more informed decisions.
The Ground Signal team, including Melki Ko, Dan Adams, and the company’s leadership group, will join Fintech and help lead the expansion of the combined organization’s Data & Insights offerings.
About Fintech
For over 35 years, Fintech has redefined how over 1.3 million B2B relationships buy and sell goods and supplies in the retail, hospitality, and alcohol industries. Backed by leading investors TA Associates and General Atlantic, Fintech serves 320,000 businesses and their multiple trading partners, and is designed to help companies of any size, whether enterprise or single-site, overcome daily operational challenges with innovative, efficiency-focused solutions. This integrated platform centralizes invoice data and payments, POS and delivery data, product and cost compliance, price book management, and industry market data using AI, seamless integration capabilities, and proprietary automation technology. Visit Fintech at fintech.com.
About Ground Signal
Ground Signal is a provider of AI-powered market intelligence and analytics solutions for the beverage alcohol industry. The company’s proprietary platform combines consumer, menu, market, and supplier intelligence to help brands, distributors, and retailers uncover opportunities, understand consumer behavior, and make data-driven decisions that drive growth. Ground Signal is dedicated to helping all tiers of the Beverage Alcohol industry to better connect with their customers. Our vision is to transform how data is used at each level of the business, providing actionable data driven recommendations that help build better brands and increase sales in the on-premise. Visit Ground Signal at groundsignal.ai.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261013163612/en/
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