Burn Boot Camp’s latest innovation brings personalization, progress and community together for a more connected fitness experience

CHARLOTTE, N.C., Oct. 29, 2026 /PRNewswire/ — Burn Boot Camp, one of the nation’s leading family-founded group fitness franchises, announced the launch of My Plan, a new personalized and connected fitness experience designed to help members get more from every step of their fitness journey. Housed within Burn Boot Camp’s proprietary app, My Plan brings personalized insights, fitness technology, and member data together in one seamless experience – making it easier to track progress, stay accountable, and work toward individual goals both on and off the floor.

My Plan extends the Burn experience beyond the Camp floor with nutritional guidance around key health metrics, including caloric intake, hydration, and protein consumption, helping members fuel their bodies and get more from the work they put in. Built to celebrate progress beyond the app, My Plan makes it easy for members to share PRs, streaks and milestones with a single tap – turning individual wins into moments the entire Burn community can celebrate.

“At Burn, we’ve always believed that no two fitness journeys look exactly the same, but no one should have to navigate theirs alone,” said Morgan Kline, Co-founder and CEO of Burn Boot Camp. “That’s the idea behind My Plan. We wanted to take the accountability, personal attention, and community our members experience every day in Camp and extend it beyond our four walls. Whether you’re stepping into your first Camp or working toward your next big goal, we want every member to know exactly where they’re headed – and that Burn is right there with them.”

Built on Burn Boot Camp’s belief that fitness is stronger with community behind it, My Plan adds a new layer of personalization to the support and accountability members already experience across Burn’s 400 locations nationwide – all while connecting wearables and health platforms for a complete performance view. For Trainers, My Plan turns member data into meaningful insights that can fuel more personalized Focus Meetings, strengthen accountability, and help members continue moving toward their goals.

To learn more and download My Plan, visit burnbootcamp.com or the Burn Boot Camp app.

About Burn Boot Camp
Burn Boot Camp is a leading U.S. fitness brand dedicated to helping women and their families build strength, confidence, and healthy lifestyles. Founded in 2012 by husband-and-wife duo Devan and Morgan Kline, the brand serves more than 160,000 members nationwide through its signature 45-minute Camps, complimentary Childwatch, and proprietary Floating Floor designed to reduce impact and help prevent injury. With more than 400 locations across the United States and new international franchise opportunities available, members also have access to expert fitness, recovery, nutrition, and wellness content through the Burn Boot Camp App with Burn On Demand. Recognized on the Entrepreneur Franchise 500 for eight consecutive years, the Inc. 5000 for six consecutive years, and the Franchise Times Top 400 for eight consecutive years, the company continues to expand its reach through strategic partnerships with global entertainer and entrepreneur Kevin Hart and global music producer and artist Marshmello. Co-Founders Devan and Morgan are also the best-selling authors of Burn: The Burn Boot Camp 5 Step Strategy for Inner and Outer Strength. To stay in the loop, follow Burn Boot Camp on Instagram, YouTube, TikTok, Facebook, Threads, LinkedIn and Podcast.

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SOURCE Burn Boot Camp